Have you ever somehow typed a wrong URL or gotten lost in a website? And found yourself on that “404 Error Page”?

I have and to be honest an existed it as quickly as I found myself there – sometimes leaving the site all together. .  Now, put your viewers/readers in that position. Would they stay on your site? Leave your site?  But having a custom 404 Error Page can give you both reassurance and clarity and can help your site in the moment a client finds themselves lost.

Scroll and let me explain them to you and let me know below if you have a custom 404 Error Page.

No.1- Reassurance  No one wants to get to a 404 Error page, it completely throws you for a loop.  But having a custom one, will give you the reassurance your viewers that if they land here, they’ll be guided back to the right location.

No.2- Clarity Who has gotten to a 404 Error page only to check to see if you are in the right location?..Me too. But having a custom one can give your viewers/readers clarity that they are still in the right place – thus preventing them from getting off your website completely.

No worries if you do not yet, this is something your designer can do easily. . But Pam, I don’t have a designer, we can talk about that too.